The MOi Cycle team Lori LowellLori Lowell

Research & Development

Lori’s 23 years of specialization and implementation in Group Fitness is unique in the Fitness Industry. Building on her breadth of experience as a “gym” owner and as the National Group Fitness Director for Gold’s Gym International where she was responsible for the Group Fitness programs in 65 Corporate Gold’s Gyms across America, Lori brings a wealth of knowledge and hands-on expertise to the fitness industry. She is currently a co-owner of 10 Fitness Facilities throughout Wisconsin and Northern Virginia, including Gold’s Gym Lake Ridge.

Lori’s lectures and demonstrations at conferences and as a consultant have earned her the reputation as the “go-to” professional for club owners and fitness program developers and facilitators. Mirroring Lori’s personality, her presentation style is energetic, stimulating and educational leaving her audience full of new ideas, training tools, and proven guidelines for running successful Group Fitness Departments and motivating fitness employees and instructors.

Lori has developed the Group Fitness Director Training Course, which she has launched at SCW conventions throughout the US. This course offers a certificate of completion for individuals who have successfully learned and/or heightened their skills in Group Fitness and Programming Operations within a fitness or wellness facility.

In addition to an array of Gold’s Gym Awards, Lori has been honored as “Visionary of the Year” and First Runner Up “ACE Fitness Director of the Year”. She has received an award for the “Best Group Fitness Programs”, “Best In Club Program” and “Presidents Award”, as well as, Franchisee Of the Year. Lori is also the subject of a chapter by Joanne Burke entitled 100 Women Who Love Their Jobs and Why.

She is thrilled to be a part of the MOi Cycle Development team and excited to bring the program and product to the industry.